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电视是形象创作和形象传播的艺术，也是实现形象创作和形象传播的工具。长期以来，电视充分发挥艺术表现和工具技术职能，为不同范畴、不同类型的“人”或“物”塑造了一个个光彩照人的形象。进入80年代末、90年代初，国内外企业纷纷首选电视作为树立企业商业形象的媒体。与此
Television is the art of image creation and image transmission. It is also a tool for realizing image creation and image transmission. For a long time, television has given full play to its artistic performance and technical functions of tools, and has created a brilliant image for people of different types and different types. Into the late 1980s, early 90s, domestic and foreign enterprises have preferred television as the establishment of corporate business image of the media. With this