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电子商务的迅猛发展带来了巨大的人才需求,然而很多高职高专院校培养出来的电子商务人才不能满足社会各企业的需求,大多电子商务专业的学生出现就业不对口的现象。本文针对当前电子商务人才需求与高职高专院校人才培养模式之间的矛盾,分析我国高职高专院校电子商务人才培养中存在的问题,以及社会对电子商务人才的需求,提出以就业为导向的电子商务人才培养模式,为社会培养出适销对路的应用型电子商务人才。
The rapid development of e-commerce has brought a huge demand for talents. However, many e-commerce professionals trained by higher vocational colleges can not meet the needs of various social enterprises. Most of e-commerce students do not have employment opportunities. This paper aims at the contradiction between the current demand of e-commerce talents and the talent training mode of higher vocational colleges, analyzes the existing problems of e-commerce talents cultivation in higher vocational colleges in our country, and the demand of social e-commerce professionals, Employment-oriented e-commerce talent training model for the community to develop a marketable application-oriented e-commerce talent.