随着社会的不断进步与发展,女性不管是在整个社会还是各自的小家庭中,都扮演着举足轻重的地位。女性对生活的要求早已不再是满足温饱问题那么简单了,而是越来越热衷于可以提升自身修养与品位的精神文化层面的需求,女性的消费行为已经成为女性生活中的一部分,而商品包装设计作为商品生产的最后一个部分,更应该为促进产品的销售把关。女性消费者作为消费的巨大群体,对商品包装设计有着更高的需求。千百年来,女性与劳动生产,女性与审美,女性与艺术,女性与社会,女性与家庭,女性与政治经济,都得到过相应的论述,但是当把女性与包装设计联系在一起的时候,它们之间通过一系列消费心理联系在一起,并为我们呈现了一个崭新的发展前景。 With the constant progress and development of society, women play a decisive role both in society as a whole and in their own small families. Women’s demand for life is no longer as simple as satisfying the problem of food and clothing. Instead, they are increasingly keen on the spiritual and cultural needs that can enhance their self-cultivation and taste. Women’s consumption behavior has become a part of women’s life. Commodities Packaging design as the last part of the production of goods, but also to promote product sales checks. As a huge consumer group, female consumers have higher demand for product packaging design. For centuries, women and labor, women and aesthetics, women and the arts, women and society, women and family, women and political economy have all been discussed, but when linking women to packaging design , They are linked through a series of consumer psychology, and presents us with a new development prospects.