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烟草的品牌培育是使卷烟工业提升市场竞争力与企业利润最大化的有效措施。目前黑龙江省烟草工业有限责任公司在品牌培育上存在着诸多的不足,阻碍了企业的长远发展,因此基于对黑龙江烟草工业卷烟品牌的SWOT分析,结合当前黑龙江地产卷烟发展的自身优势和劣势,市场外部的机会与威胁,提出卷烟品牌发展塑造独特品牌文化、加强人才队伍建设、推进科技兴烟、注重市场差异性、创新经营模式的战略措施。
Tobacco brand cultivation is to cigarette industry to enhance market competitiveness and corporate profits to maximize effective measures. At present, Heilongjiang Tobacco Industry Co., Ltd. has many deficiencies in brand cultivation and hinders the long-term development of the enterprise. Therefore, based on the SWOT analysis of the cigarette brands in Heilongjiang tobacco industry and the current strengths and weaknesses in the development of real estate cigarettes in Heilongjiang, the market External opportunities and threats, put forward the development of cigarette brand building unique brand culture, strengthening the building of qualified personnel, promoting science and technology, smoking, pay attention to market differences, innovation and business model of strategic measures.