近几年,越来越多的电视媒体开始思考如何摆脱传统的电视广告经营模式。但无论是挖空心思创新节目形式,还是投大钱购买“炒热”的电视剧,都不能实质性地解决广告经营的被动局面,这些手段只能换来短期的广告销售效益,而不能解决长远的核心竞争力问题。在省级电视台竞争的突围赛中,有两点是非常值得借鉴的经验。 In recent years, more and more television media have begun to ponder how to get rid of the traditional television advertising business model. However, whether it is a hollow-core innovative program format or a big investment in buying a TV drama that is “hot-fried”, the passive operation of advertising can not be solved substantively. These measures can only provide short-term advertising sales benefits and can not solve the long-term Core competitiveness issues. In the competition of provincial-level television breakout, two points are very worth learning from.