论文部分内容阅读
最近,《爸爸去哪儿5》萌娃海选的消息一经发布,成为了媒体和网友们关注的焦点。#爸爸去哪儿#微博话题阅读量突破409亿、讨论人数4554万,芒果TV《爸爸去哪儿5》萌娃候选花絮点播量迅速突破1100万……超级内容的影响力一览无余,从内容生产多样化,到品牌内容融入,超级IP的营销价值将会被无限放大,芒果TV顶级亲子IP再度被各路品牌广告主哄抢,热闹背后芒果TV
Recently, “Dad where to go 5” Meng baby sea election news release, became the media and netizens focus. # Dad where to go # microblogging topic reading volume exceeded 40.9 billion to discuss the number of 45.54 million, Mango TV “Dad where to go 5” Meng baby candidate Highlights on-demand volume of 11 million fast break ... ... Super content sweeping influence, from content production Diversified into the brand content into the super-IP marketing value will be infinitely magnified, mango TV top parent-child IP once again be looted by advertisers of various brands, lively behind mango TV