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The connection between tourism and e-commerce has been becoming relatively close, but the development of tourism e-commerce in Yunnan is not good enough. This paper proposes to find the main problems and solutions in the development of Yunnan tourism e-commerce, basing on the SWOT system(Strengths, Weaknesses, Opportunities, and Threats). The result shows that there is a big problem in the connection between the e-commerce and tourism enterprises. And to solve the problems, the function of the provincial government is very important. The cross-border trade is a potential impact to Yunnan tourism e-commerce.
The connection between tourism and e-commerce has been been quite just close, but the development of tourism e-commerce in Yunnan is not good enough. This paper proposes to find the main problems and solutions in the development of Yunnan tourism e-commerce, basing on the SWOT system (Strengths, Weaknesses, Opportunities, and Threats). The result shows that there is a big problem in the connection between the e-commerce and tourism enterprises. And to solve the problems, the function of the provincial government is very important. The cross-border trade is a potential impact to Yunnan tourism e-commerce.