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在日用洗涤用品行业,传化是一个响当当的商标名称,但很多人都不知道,传化还是这个企业创始人的名字;徐冠巨是一位有着浙江省政协副主席头衔的民营企业家,伹很少有人知道,他曾经是一个被医生判“死刑”的人;传化集团现在是一个集精细化工,日用化工、高科技农业和物流商贸为一体的大型集团公司、但很少有人知道18年前徐家父子靠着一口水缸艰苦创业的故事。今天的传化集团早已是富甲一方了,但很少有人知道,徐冠巨一家老小仍然在曾经创业的地方过着简朴的生活…… 适值2004年“两会”召开之际,怀著敬意,我们走进传化,走近徐冠巨……
In the household detergent industry, Chuanhua is a well-known trademark name, but many people do not know, Chuanhua is the name of the founder of this enterprise. Xu Guanju is a private entrepreneur with the title of Vice Chairman of CPPCC Zhejiang Province. Few people know that he used to be a “death penalty” by a doctor. Chuanhua Group is now a large group company that integrates fine chemicals, daily chemicals, high-tech agriculture and logistics business, but few people know 18 years ago, Xu father and son relying on a tank hard to start a business story. Today, the Chuanhua Group has long been a wealthy party, but few people know that a young man Xu Guanju still had a simple life in the place where he started ... Appropriate value 2004 “NPC and CPPCC” held with the respect, we Walked into transmission, approached Xu Guan Ju ...