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近年来,上海纺织集团走在品牌建设的前沿,众多企业通过品牌力量助推创新驱动,实现转型发展。品牌发展靠什么?核心技术突破、商业模式创新是品牌壮大的直接因素,而在这些背后,还有一种基础性因素:企业文化。2016年是上海德福伦化纤有限公司(简称“德福伦”)“十三五”规划的起步之年,又是转型改革发展的关键之年,在面对国内小化纤生产企业雨后春笋般的壮大,产品同质化竞争异常激烈,低价恶性竞争
In recent years, Shanghai Textile Group walked in the forefront of brand building, many companies boost innovation driven by brand strength, to achieve transformation and development. Brand development by what? Core technology breakthroughs, business model innovation is a direct factor in brand growth, but behind these, there is a fundamental factor: corporate culture. 2016 is the first year of the planning of Shanghai Fulan Lun Chemical Fiber Co., Ltd. (hereinafter referred to as “Dafulun”) and the “13th Five-Year Plan”, and it is also the key year for transformation and development. In the face of the domestic small chemical fiber production Enterprises have mushroomed growth, product homogeneity competition is extremely fierce, low-cost vicious competition