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当今多媒体传播格局中,各种舆论的生成及传播,就像由广播、电视、报纸、互联网4种媒体组合演奏的弦乐四重奏。特别是突发性公共事件舆论生成,已逐渐形成了“四步曲”套路:缘起于网络并由网络发酵——报纸跟进深度报道——广播将其“翻译”为声音——电视打扫战场并集其大成。在舆论生成及传播过程中,这4种媒体交互影响又各自独立扮演着有些微妙的角色。
In today’s multi-media environment, the generation and dissemination of various media are like the string quartets played by the four media groups of radio, television, newspapers and the Internet. In particular, the public opinion of unexpected public events has gradually formed a “four-step song” routine: originating from the internet and being fermented by the Internet - the newspaper follows up with in-depth reports - the radio broadcasts its “translation” as its voice - - TV sweep the battlefield and set its culmination. In the course of the formation and dissemination of public opinion, these four kinds of media interaction play their own subtle roles independently.