文章从人才培养目的来探讨艺术设计专业的教与学,具体就转变传统观念、突出特色办学、找准办学定位、强化实践性教学作了较为深层次的研究,这些问题的思考对艺术设计专业学生的专业能力、应用能力、创造性思维能力的培养起到积极的促进作用。 The article discusses the teaching and learning of art design specialty from the purpose of talent cultivation, and makes a deeper research on changing traditional concepts, highlighting characteristics of running a school, pinpointing the orientation of running a school, and strengthening practical teaching. The thinking of these issues is of great importance to art design major Students’ professional ability, application ability and creative thinking ability play a positive role in promoting.