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随着市场经济的建立,按照市场需求开发产品,成为企业占据市场的重要步骤,本文介绍了八十年代中期发生在微机行业中的一次产品竞争过程,分析了竞争成败的原因,并由此得出:在技术不断翻新,市场竞争日趋激烈的情况下,市场需求已成为诸多因素的集中表现,并且是在产品进入市场以后才统一表现出来。本文正是要揭示“市场需求”中的内在因素,以增进人们对这一问题的认识。
With the establishment of a market economy, developing products according to market demand has become an important step for the enterprises to occupy the market. This article introduces a product competition process that took place in the microcomputer industry in the mid-1980s and analyzes the reasons for the success or failure of the competition. Out: With the continuous renovation of technologies and increasingly fierce market competition, market demand has become a concentrated manifestation of many factors and has been uniformed only after the products enter the market. This article is about revealing the internal factors of “market demand” to promote people’s understanding of this issue.