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随着汽车的逐渐发展,中国汽车的市场需求也在不断发展,在激烈的竞争环境下,汽车销售迅速的发展,同时带动了许多与汽车相关的业务的迅速的发展。传统的汽车营销模式已经不能满足企业的发展需求,因此来分析汽车营销模式现状以及存在的问题,从而研究新的销售模式,让汽车制造商和经销商获得更好的销售业绩和利润。我们从汽车的营销的发展阶段、汽车营销模式的现状、汽车营销面临的问题等来分析。
With the gradual development of automobile, the market demand of Chinese automobile is also developing continuously. Under the fiercer competitive environment, the rapid development of automobile sales and the rapid development of many automobile-related businesses have been promoted. The traditional automobile marketing model can no longer meet the development needs of enterprises. Therefore, the status quo and existing problems of the automobile marketing model are analyzed to study the new sales model so that car manufacturers and distributors can achieve better sales performance and profits. We analyze the development stages of car marketing, the current status of car marketing model, the problems faced by car marketing and so on.