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从历史上看,文学的传播方式大体经历了口头传播、纸面传播、视频传播、网络传播四个阶段。其中,纸面传播和视频传播是主体,是普遍运用的传播手段。随着互联网技术的发展,网络传播正在发挥着越来越重要的作用。特别是近些年来,由于网络科技的进步和智能手机的应用以及微信这一社交软件的出现,一种新的网络传播方式——微信订阅号,开始在文学传播中发挥着独特的作用。
Historically, literary modes of communication generally experienced four stages of oral communication, paper communication, video transmission and internet communication. Among them, the spread of paper and video is the main body, is widely used means of communication. With the development of Internet technology, network communication is playing an increasingly important role. Especially in recent years, thanks to the advancement of network technology and the application of smartphones and the emergence of social networking software such as WeChat, a new online communication mode, the WeChat subscription number, has begun to play a unique role in the dissemination of literature.