中国已经加入WTO,中国企业面临着前所未有的生存和发展压力。在强手如林的世界企业舞台上,如果不加强竞争意识,跟上形势、不断超越现状,就很可能遭遇被挤出、被淘汰的命运。可喜的是,中国公路建设市场的佼佼者们已经行动起来了,他们在加强对客户的服务、尤其是售后服务方面,进行了积极的探索,付出了艰苦的努力。他们的探索,对中国公路企业的发展是富有启发的。在“以客户为核心”的市场条件下,品牌竞争已成为新经济时代市场营销的核心内容,而服务则是国内企业和国外企业竞争的重要筹码。从以下五个企业的做法中,我们可以看到:各企业无一例外地重视产品售后服务系统,有着“急客户所急”的良好服务态度,在提高服务反应速度、保证服务质量方面进行了一整套的硬件软件建设。同时我们也看到,对客户的服务已经从售后,扩展到了售中、售前,从相对被动的、弥补式的服务,扩展到主动的、预防式、超值式的服务;企业加强了与客户的互动,充分调查用户意见,主动寻找客户的潜在需求,促进产品革新优化。竞争的序幕已经拉开,在千方百计降低成本、提高质量的同时,国内企业如何更好地满足客户要求,建立高效快速运行的服务系统,实现企业和客户的良好互动,不断提高市场占有率和知名度,是摆在每一个企业面前的问题。我们不能否认,同发达国家相比,我国公路企业对通过服务建立品牌的重要性还缺乏必要的认识,甚至没有足够的危机感。我们希望更多的企业行动起来,转变观念,加强服务意识,在蓬勃发展的中国公路建设市场赢得更大的一块蛋糕。 China has joined the WTO and Chinese enterprises are under unprecedented pressure for survival and development. If you do not strengthen your sense of competition, keep up with the situation and constantly surpass the status quo, you are likely to suffer the fate of being squeezed out and eliminated. The good news is that the leaders in China’s road construction market have already taken action. They have made active explorations and made painstaking efforts in strengthening their service to customers, especially after-sales service. Their exploration is enlightening on the development of China’s road enterprises. Under the market condition of “customer-oriented”, brand competition has become the core of marketing in the new economic era, and service is an important bargaining chip for domestic enterprises and foreign enterprises. From the following five companies in the practice, we can see: all without exception, all companies attach importance to product after-sales service system, with “urgent customer urgency ” good service attitude, improve service response speed, quality of service to ensure Conducted a set of hardware and software construction. At the same time, we also see that the service to customers has been extended from after-sale to sale and pre-sale, from relatively passive and remedial services to proactive, preventive and value-added services. Customer interaction, fully investigate the user’s opinion, take the initiative to find the potential needs of customers and promote product innovation and optimization. The prelude to competition has been rolled out. While trying every means to reduce costs and improve quality, domestic enterprises can better meet customer requirements, establish efficient and rapid service system, realize good interaction between enterprises and customers, and continuously increase market share and popularity , Is a problem in front of every business. We can not deny that, compared with developed countries, the road enterprises in our country lack the necessary understanding of the importance of establishing a brand through service, and do not even have enough sense of crisis. We hope more enterprises can take action, change their concepts, enhance their sense of service, and win a bigger piece of cake in the flourishing road construction market in China.