夸张手法是广告创意表现中常见的一种表现手法。本文从广告视觉语言的 角度出发,对广告表现中的夸张手法进行了分析与研究,将夸张的表现手法分为形态类 夸张、极量型夸张、时序型夸张、因果型夸张和情节型夸张,同时指出在广告表现中应 如何正确地运用夸张手法。 Exaggerated way is a manifestation of common expression in advertising practices. This article analyzes and studies the exaggerated techniques in advertising performance from the perspective of advertising visual language. It divides the exaggerated ways of expression into exaggerated forms, exaggerated excesses, exaggerated temporal exaggerations, exaggerated causal and exaggerated plots, Also pointed out that in the performance of advertising how to properly use exaggeration.