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“海外拓展”一词,如今在中国的纺织企业中已不再陌生,众多优秀的企业选择了“走出去”战略,或在海外开设办事机构、或在国际知名展览会上设立展位,或派代表到先进国家进行产业考察……这引得许多后来者也急于效仿,想在国际版图上分得一杯羹。不过,盲目跟风的效果却相差甚多,因为他们缺乏充分的海外调研和有效的拓展措施。但如果你选择国家团队的参展方式走出去,那结果将会不同。
The term “overseas expansion” is now no longer a stranger to Chinese textile enterprises. Many outstanding enterprises have chosen to “go global” strategy, set up overseas offices or set up international well-known exhibitions Booths, or sent representatives to advanced countries for industry inspection ... ... This attracted many latecomers are also eager to follow suit, want to get a slice of the international map. However, the effect of blindly following the trend is quite different because they lack adequate overseas research and effective expansion measures. But if you choose to go abroad for the national team’s participation, the result will be different.