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本文旨在对房地产广告营销过程中的三种定位:市场定位、文化定位和媒体定位进行探讨,只有切实实现这三种定位,房地产广告才能取得事半功倍的效果,房地产营销才会实现其应得利益。
The purpose of this article is to discuss three kinds of positioning in real estate advertisement marketing process: market positioning, cultural positioning and media positioning. Only by practically realizing these three kinds of positioning can real estate advertisement achieve a multiplier effect and real estate marketing will realize its due benefits .