随着互联网信息技术和移动通信技术的发展,互联网媒体逐渐走进人们的日常生活。每个人既是互联网信息的阅读者,也是互联网信息的提供者和传播者。人们通过微博、论坛、博客等发表自己的看法、转发自己关注的消息、关注热点及自己关心的内容。由此,网络舆论也随之产生。随着政府对民生的关注以及企业对互联网营销的关注,人们越来越重视网络舆论。开展互联网舆情监测与分析,能够帮助政府和企业在第一时间掌握网络舆情动态、了解网情民意; With the development of Internet information technology and mobile communication technology, Internet media gradually come into people’s daily life. Everyone is both a reader of Internet information and a provider and disseminator of Internet information. People through microblogging, forums, blogs, etc. to express their views, forward their attention to the news, focus on hot and their own concern. As a result, the network of public opinion also will be generated. With the concern of the government on people’s livelihood and the concern of enterprises on internet marketing, people pay more and more attention to internet public opinions. To carry out Internet public opinion monitoring and analysis can help governments and enterprises grasp the dynamics of online public opinion as soon as possible and understand the feelings and feelings of Internet users.