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和大型出版社、著名出版集团等相比,中小型出版社的融合发展面临着更大的挑战。随着互联网金融的不断发展,新兴的媒体不断崛起,新技术、数字化资源、电子出版物等在出版行业的相继出现和发展,给我国众多的中小型企业发展带来激烈的竞争和巨大的压力。本文就互联网环境下中小型出版社融合发展的现状进行分析,探究中小型出版社在时代的大背景应该采取怎样的措施来应对发展的挑战。
Compared with large publishing houses and famous publishing groups, the integration of small and medium-sized publishing houses faces greater challenges. With the continuous development of internet finance, emerging media are on the rise. The successive emergence and development of new technologies, digital resources and electronic publications in the publishing industry have brought intense competition and enormous pressure on the development of many small and medium-sized enterprises in our country . This article analyzes the current situation of the integration of small and medium-sized publishers under the internet environment, and explores what kind of measures should be taken by small and medium-sized publishers in the era background to meet the challenges of development.