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去年9月底在上海召开的《财富》论坛所带来的CEO旋风言犹在耳。但人们似乎对能把世界各国500强的企业首脑招来的《财富》杂志更感兴趣,为什么一本杂志的号召力有那么大? 在国内,以报道内容来区分,时事与社会新闻类的报业市场近年来越来越火爆,《南方周末》和《中国经营报》、《投资导报·财源周刊》应该说是这类报纸的翘楚。相比之下,时政财经类杂志的崛起直到1998年才渐渐成为一个令人关注的现象。在此之前,国内的杂志大多由各级政府的行政机关所办。既然是机关刊物,就得代表这个机关说话,就得为这个机关的利益
The CEO whirlwind speech brought by the “Fortune” forum held in Shanghai at the end of September last year was still heard. However, people seem to be even more interested in being able to attract Fortune magazine, the head of the top 500 enterprises in the world, and why a magazine has so much appeal. In China, the content of the magazine is differentiated. Newspapers and periodicals and social media In recent years, the industry has become more and more popular. Weekend Southern Weekly and China Business, Investment Weekly and Cai Shui Weekly should be the leaders of these newspapers. In contrast, the rise of political and financial magazine did not become a concern until 1998. Prior to this, most domestic magazines were run by the executive authorities at all levels of government. Since it is an organ publication, you have to speak on behalf of this organ and you must have it for the benefit of this organ