Advertising language,playing a role of communication and persuasion,has developed its own features.Although words and syntax play an essential role in advertising,the techniques used at lexical level and syntactical level by advertisers do not vary markedly.This paper presents an analytical study of major similar language features used in English advertisements. Advertising language, playing a role of communication and persuasion, has developed its own features. Though words and syntax play an essential role in advertising, the techniques used at lexical level and syntactical level by advertisers do not vary markedly ..This paper presents an analytical study of major similar language features used in English advertisements.