本文选取中国上海国际艺术节这一以表演艺术为主的大型节庆活动的资源开发模式为切入点,通过对当前上海演出市场艺术赞助现状分析,为艺术机构和赞助商建言,以促进艺术组织与赞助商的互动。通过分析艺术赞助者的动机、影响因素、赞助行为和效益评估,总结出赞助模式。研究显示,赞助者的行为动机主要为企业的社会责任、商业利益动机或企业主对艺术的偏好。企业赞助艺术要求艺术管理者对于赞助的观念性转变,以创造新价值,使双方都在市场中获得竞争优势;在艺术与企业合作过程中,艺术管理者本着双方利益的需求,在以平等、互利互惠为原则的基础下,协助双方的合作以价值交换的方式进行,并通过高效的获利模式,获取各取所需的利益,最终使得企业与艺术的合作达到良性循环。 This article chooses the mode of resource development of China Shanghai International Arts Festival, a performance-based large-scale festivals, as an entry point. By analyzing the status quo of art sponsorships in the current Shanghai performance market, this article provides suggestions to art institutions and sponsors to promote the cooperation between art organizations and Sponsor interaction. By analyzing the motives, influencing factors, sponsorship behaviors and benefit evaluation of art sponsors, the sponsorship model is summarized. Research shows that sponsors ’behavioral motivations are mainly corporate social responsibility, motivation for business interests or business owners’ preference for the arts. Corporate sponsorship art requires that art managers change their perception of sponsorship so as to create new value so that both parties gain a competitive edge in the market. In the process of cooperation between art and business, art managers, based on the interests of both parties, Based on the principle of mutual benefit and reciprocity, assist the cooperation between the two parties in the form of value exchange and obtain the necessary benefits through efficient profit-making mode, finally achieving a virtuous circle of cooperation between enterprises and the arts.