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入境旅游的发展有利于调整旅游产业结构,实现旅游业的持续、健康发展。四川入境旅游较为突出的薄弱环节是旅游产品单一,缺乏个性化特色等。加快四川入境旅游发展需要从两个方面入手:一是制定四川境外旅游市场开拓战略,即进一步确定目标市场和重点促销市场,找准市场形象定位、搞好旅游产品配套。二是选择四川入境旅游宣传策略,即制造“川流”,强力渗透;善借“东风”,强力出击;由点到面,强力辐射;由近及远,强力推进。
The development of inbound tourism is conducive to adjusting the structure of tourism industry and realizing the sustained and healthy development of tourism. The more prominent weak links of inbound tourism in Sichuan are the single tourism product and the lack of personalized features. To speed up the development of inbound tourism in Sichuan need to start from two aspects: First, develop the strategy of developing overseas tourism market in Sichuan, that is, to further determine the target market and key marketing market, identify the market positioning of the image, do a good job in supporting tourism products. Second, choose Sichuan inbound tourism promotion strategy, that is, to create “stream”, strong penetration; good use of “east wind”, powerful attack; from point to surface, strong radiation; from near and far, and strongly promote.