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对于大多数的类目来讲,都是可以进行老客户营销的,但是我们也必须承认,有一些类目确实在一定程度上只能是一次购买。为什么越来越重视老客户营销?1.平台越成熟,获取新客户的流量成本越高,这最终会跟线下一样:获取一个新客户的成本将会远高于维护一个老客户的成本;2.平台的整体流量基本已经达到了一个瓶颈状态,关注的焦点也将会从“进一步做大蛋糕”转移到“让每一个流量的价值得到最大限度的发挥”上,而这其中,老客户的多次购买是极其关键的一个指标;
For the majority of categories, it is possible to engage in an affiliate marketing campaign, but we must also admit that some categories do, to some extent, be a one-time purchase. Why more and more attention to the old customer marketing? 1. The more mature the platform, the higher the cost of acquiring new customers traffic, which will eventually be the same with the line: the cost of acquiring a new customer will be much higher than the cost of maintaining an old customer; 2. The platform of the overall flow has basically reached a bottleneck state, the focus of attention will also be from “to further expand the cake ” to “to maximize the value of each flow”, and this Among them, the old customer’s multiple purchases is an extremely crucial indicator;