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随着互联网的普及,网购已经成了网民重要的消费手段。尤其近几年随着国内网民规模的迅猛增长以及网络购物环境的改善,电子商务的表现异常抢眼,购物网站数量与日俱增。2010年中国网络购物市场交易规模接近5000亿元,占到社会消费品零售总额的3.2%,较2009年增长了1.1个百分点。依照网购市场的蓬勃发展之势,这一比重会逐渐增大。在这个发展过程中,购物网站会朝着多样化、集中化、品牌化三个方向发展。
With the popularity of the Internet, online shopping has become an important consumer means of Internet users. Especially in recent years, with the rapid growth of domestic Internet users and the improvement of online shopping environment, the performance of e-commerce is exceptionally eye-catching and the number of shopping websites is increasing day by day. In 2010, the transaction scale of online shopping market in China was nearly 500 billion yuan, accounting for 3.2% of the total retail sales of social consumer goods, an increase of 1.1 percentage points over 2009. In accordance with the online shopping market booming trend, this proportion will gradually increase. In this process of development, shopping sites will be diversified, centralized, brand development in three directions.