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重视商业情报的搜集和利用是外国企业能够适应近代中国陌生的异域文化和商业环境并垄断市场的重要因素。英美烟公司的商业情报活动具有内容多样性、渠道网络化和活动制度化的特点。积极获取和利用商业情报,不仅使外国企业适应了近代中国的社会环境,实现了销售本土化,也是外国企业了解、渗透进而控制中国市场的重要手段。
Emphasis on the collection and utilization of business intelligence is an important factor that foreign enterprises can adapt to the exotic culture and business environment that are unfamiliar to modern China and monopolize the market. British American Tobacco’s business intelligence activities with content diversity, channel network and activities of institutionalized features. Actively acquiring and utilizing business intelligence not only adapts foreign enterprises to the social environment in modern China, realizes sales localization, but also is an important means for foreign enterprises to understand and penetrate and control the Chinese market.