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[目的 /意义]研究信息生态视角下网络平台发展的相关问题,为网络平台的评价提供参考与依据。[方法/过程]使用生态学和信息生态学相关理论,在剖析网络平台成长能力内涵和培育要素的基础上,构建相应的评价指标体系,并应用信息生态位适宜度分析对评价指标体系进行测度,采用纯语言多属性群决策方法采集专家评估数据。最后以一淘网网络平台为应用算例进行实证研究。[结果 /结论]通过信息生态适宜度模型可定量分析网络平台的信息生态环境适应能力和持续发展能力,对网络平台的成长能力进行评价,为信息生态系统平衡研究提供新的视角。
[Purpose / Significance] To study the issues related to the development of network platform under the perspective of information ecology and provide reference and basis for the evaluation of network platform. [Method / Process] Based on the theory of ecology and information ecology, based on the analysis of the connotation and cultivation elements of the growth ability of network platform, the corresponding evaluation index system is constructed, and the evaluation index system is measured by the information niche fitness analysis , Using pure language multi-attribute group decision-making method to collect expert evaluation data. Finally, an Amoy network platform for the application of an empirical study. [Results / Conclusion] The information ecological fitness model can quantitatively analyze the adaptability and sustainable development ability of information environment of network platform, and evaluate the growth ability of the network platform, providing a new perspective for the study of information ecosystem balance.