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健康生活类图书是一个很宽泛的概念,因为生活类图书本身多多少少都和健康有关。目前涉足此领域的出版社很多,原因一是门槛低,剪刀浆糊、伸伸胳膊伸伸腿,都可以成为一本书;二是市场细分程度大,保健、饮食、健身、美容等等,可以无限延伸;三是市场没有绝对的领导者,几家大社,如轻工业、纺织社等,加起来也不过占到10%的份额。因此做大健康生活类图书,对中小出版社来讲,是大有可为的。
Healthy Living Books is a very broad concept because living books themselves are more or less health related. Currently involved in this area a lot of publishers, one reason is the low threshold, scissors paste, stretch arm stretching legs, can become a book; second is the degree of market segmentation, health, diet, fitness, beauty and so on, Third, there is no absolute leader in the market. Several large corporations, such as light industry and textile companies, add up to only 10% of the total. Therefore, bigger health books, small and medium publishing house, is promising.