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本文考证了“一图胜千言”的来历,证明“一图胜千言”是个神话,同时,借助尼尔·波兹曼的理论,解释了“一图胜千言”的流行是技术变化引起对话方式变化、符号环境变化带来的认识论的变化的结果,通过对德国视觉研究的回顾推翻了“一图胜千言”的结论,从理论上证明“一图胜千言”是个神话。
This article examines the origins of “a picture is worth a thousand words” and proves that “one picture wins one thousand words” is a myth. At the same time, with the help of Neil Bozman’s theory, it explains the prevalence of “one picture wins a thousand words.” It is the result of the change of dialogue caused by the change of technology and the change of epistemology caused by the change of the symbolic environment. Through the review of German visual studies, the conclusion that “a picture wins a thousand words” is overthrown, which theoretically proves that “one picture wins a thousand words ”Is a myth.