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为探究公众转基因食品认知态度的形成路径,从科技素养的研究视角出发选取科学网和天涯社区为研究样本来源展开实证分析。采用扎根理论的分析方法研究得到具有相对较高科技素养人群形成认知态度的中枢路径和具有相对较低科技素养人群形成认知态度的边缘路径,并将上述路径经过整合得到了完整的公众转基因食品认知态度形成过程理论模型。研究发现,中枢路径下对公众认知态度的管控核心关键在于提高内容质量,而边缘路径下公众认知态度受内容刺激与意见领袖的影响从而难以直接管控,可通过提高公众的科技素养将其认知态度形成的路径加以转换,并引导至中枢路径会有更好的管控效果。
In order to explore the formation path of the public’s cognitive attitude towards genetically modified foods, scientific network and End of the World community were selected as the research sample source from the perspective of scientific literacy. Using the method of grounded theory, we get the central path of cognitive formation with relatively high technological literacy and the edge path of cognitive formation with relatively low technological literacy, and integrate the above pathways to obtain a complete public transgene Food cognitive attitude formation process theoretical model. The study found that the core of the core of the public awareness of the central path of control is to improve the quality of the content, and the edge of the public awareness of the path by the content of the stimulus and opinions of leaders so that it is difficult to direct control can improve the public’s scientific and technological accomplishment The path formed by cognitive attitude to be converted and lead to the central path will have better control effect.