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这是一个极具反差的事实:中国,有数千万人的营销大军;中国,没有一个世界级的营销大师。原因是多方面的,长期以来人们对推销心存偏见,鄙视推销,视推销为下九流的无学之技,乃问题症结所在。在亟待改进的体制之下,企业忽视推销人才的选择与培养;推销员忽视经验总结与理论提高;专家学者忽视推销科学的探讨与研究;专业院校忽视推销科学知识的传授与普及,致使整个社会缺乏营造推销大师的环境和氛围。
This is a very contrasting fact: China, with tens of millions of marketing forces; China, there is no one world-class marketing guru. There are many reasons for this. For a long time, people have been thinking of prejudice against marketing, despising marketing, and thinking of selling as a non-learning technology for the next nine streams. This is the crux of the problem. In the urgent need to improve the system, companies ignore the selection and training of sales personnel; salesman neglect experience and theory to improve; experts and scholars ignore the promotion of scientific research and research; professional institutions ignore the promotion and spread of scientific knowledge, resulting in the entire The lack of social create a marketing master environment and atmosphere.