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2015年是真人秀节目“井喷”的一年。100多档节目大部分是明星真人秀,真人秀闹起明星荒。表面繁荣的真人秀节目已经虚火上身。靠购买版权引进模式曾大获成功的真人秀日渐式微,创意创新不够的原创真人秀乏善可陈,“山寨”模仿真人秀泛滥成灾。真人秀节目开始两极分化,部分品质高的真人秀节目实现两个效益双丰收,而少数真人秀节目投入产出不成正比难以为继。明星真人秀过热已导致观众的审美疲劳,要坚持品质至上、贴近观众心理,打动人心才是王道。
2015 is a reality show “blowout ” year. Most of the 100 multi-file shows are star reality shows and reality shows make themselves starless. The reality show on the surface has been virtual fire upper body. Rely on the success of the introduction of the copyright mode of purchase has become less and less reality, creative innovation is not enough of the original reality show lackluster, “cottage ” simulation reality show floods. Reality shows began to polarize, some high-quality reality shows to achieve two benefits double harvest, and a small number of reality shows in output is not proportional unsustainable. Star reality show overheating has led to the audience’s aesthetic fatigue, we must uphold the supremacy of quality, close to the audience psychology, touching hearts is king.