随着新媒体的增多,特别是我国加入世贸组织以后,我国公民获得信息的渠道将进一步增加,媒体要进一步明确频道内容运作的方向,细分自己的受众,找到适合自己的新的传播生存区间。为此,笔者认为有必要加强电视频道的内容管理。一、内容管理要创新目前电视频道中存在着严重的节目同 With the increase of new media, especially after China’s accession to the WTO, the channels for Chinese citizens to obtain information will be further increased. The media should further clarify the direction of operation of channel contents, subdivide their own audiences and find new transmission survival ranges for themselves . For this reason, I think it is necessary to strengthen the content management of TV channels. First, content management to innovate There is a serious program in the current television channel