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1996年10月10日,北京古桥电器公司(以下简称古桥公司)因刊播广告词“横跨冬夏、直抵春秋”引出的侵权官司,由北京市海淀区人民法院作出一审判决:该广告词创作者俞华胜诉。原告俞华称,1992年11月18日,刚从大学毕业的俞华将创作出的广告词“横跨冬夏、直抵春秋”主动寄给古桥公司。不久,该公司一位负责人约见了俞华,对这则广告表示赞赏,但未予采用。今年初,古桥公司未征得俞华同意,擅自
On October 10, 1996, Beijing Guqiao Electric Company (hereinafter referred to as Guqiao Company) made a first instance verdict by Beijing Haidian District People’s Court for publishing the advertising infringement lawsuit that “spread across the winter and summer and arrived in the Spring and Autumn Period.” The advertisement Yu Hua wins the word creator. Yuhua said the plaintiff, November 18, 1992, just graduated from Yuhuan University will create the ad “across the winter and winter, arrived in the Spring and Autumn” take the initiative to send to the ancient bridge company. Soon after, a chief of the company met with Yu Hua and praised the ad but did not adopt it. Earlier this year, the ancient bridge company Yuhua did not seek the consent of unauthorized