在营销行业里,除了广泛存在的所谓Global 4A和Local 4A(其实这个词很怪异,因为4A指的是美国广告协会组织,其实不存在中国的本土4A,但姑且算是一种说法),还有就是大量的营销策划机构。这些营销策划机构,你可以在飞机上的航空杂志里看到它们自己的广告。这些机构,说起话来其实是有一些共同点的。总体来说,它们比较喜欢宏大叙事,比较乐于高屋建瓴,说出来的广告语,或者是拍出来的广告片,走的都是气势磅礴的道 In the marketing industry, apart from the ubiquitous so-called Global 4A and Local 4A (in fact, this term is weird, because 4A refers to the American Advertising Association, in fact, there is no Chinese 4A, but let it be said) Is a large number of marketing planning agencies. These marketing agencies, you can see their own ads in the aviation magazine on the plane. In fact, these organizations have something in common. In general, they prefer the grand narrative, are more willing to build a house, say the slogan, or filming out the commercials, go is magnificent