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桂林雁山大学城开发属于初级阶段,雁山大学城旅行社开发基本属于空白状态,因此雁山大学城旅行社的开发与经营前景可观。本论文在分析雁山大学城旅行社开发现状的基础上,从市场营销理念,产品与价格策略,社团关系营销,网络营销几个方面策略进行分析。桂林雁山大学城文化旅行社主要是面向大学城区高校的师生,是以师生从繁忙的工作和学习中摆脱出来为目的而构建的
Guilin Yanshan University City belongs to the initial stage of development, Yanshan University City, the basic development of the travel agency is a blank state, so Yanshan University City travel agency development and operation of considerable prospects. Based on the analysis of the status quo of the development of travel agencies in Yanshan University Town, this paper analyzes the marketing strategies, product and pricing strategies, social relations marketing and online marketing strategies. Guilin Yanshan University City Cultural Travel Agency is mainly aimed at university city university teachers and students, is based on the teachers and students out of busy work and study for the purpose of building