广告属于一种社会文化现象,它不同程度地受到整体社会文化环境的影响,民族文化更是不可或缺的一部分。当代广告设计十分重视将民族文化的创意理念和创意思路融进广告设计之中,不但使广告作品具有了强烈的视觉美感效果,而且使广告作品有了更为深刻的文化意蕴。 Advertising belongs to a social and cultural phenomenon, which is affected to a certain extent by the overall social and cultural environment. National culture is also an indispensable part. Contemporary advertising design attaches great importance to the creative ideas of national culture and creative ideas into the advertising design, not only advertising works have a strong visual aesthetic effect, but also to advertising works have a more profound cultural implications.