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近些年,新闻娱乐化的风潮在我国愈演愈烈,硬新闻软化,软新闻趣味化,刺激型新闻比重飙升,炒作风行现象大量充斥在电视节目中。娱乐化风潮固然迎合了很大一部分受众的休闲需求,但是却带来了不少负面影响。媒介舆论引导的错位即是最突出的问题所在。一些媒介在宣传教育、舆论引导上的失职甚至错位已经严重影响了媒介的公信力。在市场需求和舆论导向之间寻求平衡是媒介亟待解决的问题。
In recent years, the trend of news entertainment has intensified in our country. Hard news softening, soft news fun news, the proportion of exciting news surged, and the popular phenomenon of speculation flooded with television programs. Although the wave of entertainment caters to a large part of the audience’s leisure needs, but it has brought a lot of negative impact. The most prominent problem lies in the misplaced guidance by media. Some media in publicity and education, misconduct on public opinion guidance has seriously affected the credibility of the media. Finding a balance between market demand and public opinion orientation is a pressing issue for the media.