论文部分内容阅读
潮汕侨乡位于广东东部沿海,因其独特的地理位置与人文环境,曾是古代海上丝绸之路的重要港口。潮汕地区以其悠久的历史和独具特色的文化(潮州工夫茶、潮剧、潮绣等)享誉海内外,“21世纪海上丝绸之路”的建设又为潮汕文化的海外传播带来了新机遇。本文主要探讨潮州工夫茶海外传播的困境,并提出具体的传播策略,以促进潮州工夫茶等潮汕文化的海外传播,增强潮汕地区与丝路沿线各国各地区的交流合作,加快“21世纪海上丝绸之路”文化建设,进而提高中国文化软实力。
Chaoshan hometown is located in eastern Guangdong coast, because of its unique geographical location and cultural environment, was an important port of ancient maritime Silk Road. The Chaoshan area has enjoyed a good reputation both at home and abroad with its long history and unique culture (Chaozhou Gongfu Tea, Chao Opera, Chaozhou Embroidery, etc.) and the construction of “21st Century Maritime Silk Road” brought overseas culture of Chaoshan culture New opportunities This paper mainly explores the predicament of overseas communication of Chaofu Kofu Tea and proposes specific communication strategies to promote the overseas dissemination of Chaofeng culture such as Chaofeng Kofu tea in Chaoshan and enhance exchanges and cooperation between Chaoshan and other countries and regions along the Silk Road and accelerate the development of “21st Century Maritime Silk Road ”cultural construction, thereby enhancing the soft power of Chinese culture.