一个企业要想在市场中胜出,品牌是其核心竞争力。“价格竞争不是市场较量的全部,惟有品牌竞争才是强企之路”,贵州三五三七制鞋总厂厂长杨照明一言以蔽之,并身体力行、饱蘸心血,使贵州三五三七制鞋总厂走上了一条“低档名牌”之路。面对纷繁复杂的国内鞋类市场、国际品牌的围追 A business wants to win in the market, the brand is its core competitiveness. “Price competition is not all the contest of the market, only the brand competition is the way to strong enterprise.” Yang Zhao-ming, director of the 3553 shoe factory in Guizhou, put it succinctly, and personally, full of energy, so Guizhou three five March 7 shoe factory embarked on a “low-end brand name” of the road. Facing the complicated domestic footwear market, the chase of international brands