一个百年老字号如何变得既有文化底蕴,又有互联网气质?北京有一个地方叫北新桥,这个名中带“桥”却无“桥”的地方不仅与诸多民间传说有关,更是一个响当当的中国老字号的发祥之地。124年前,即1887年(光绪13年),一块写有“吴裕泰茶栈”的牌匾被众人合力拉起,高高悬挂在了北新桥大街路东的一个门洞上方。自此,由安徽歙县人吴老先生所创立的“吴裕泰”正式 A hundred years old how to become both cultural heritage, but also the Internet temperament? Beijing has a place called Beixinqiao, the name with “Bridge ” but Is a big fan of China’s growing birthplace. 124 years ago, that is, in 1887 (Guangxu 13), a piece of plaque with “Wu Yutai Tea Stack” was pulled up by people and suspended above a doorway in the east of Beixinqiao Avenue. Since then, the “Wu Yutai” formally founded by Mr. Wu Lao of Pixian County in Anhui Province