对于奢侈品品牌来讲,把产品及品牌的触角快速稳健地深入到中国二三线城市市场,是目前的重点战略之一。随着中国经济快速发展,居民消费力日渐强劲,对生活质量、生活品位的追求也在明显提升。来自贝恩的报告显示,2010年美国市场的奢侈品销售量上升12%,欧洲增长6%,亚洲有22%的增长,而中国大陆的奢侈品销售增幅达到了30%。预计在2015年中国奢侈品销售额将成为全球最大的奢侈品市场,占比达到20%。 For luxury brands, it is one of the key strategies for the rapid and steady penetration of products and brands into the second and third tier cities in China. With the rapid development of China’s economy, residents’ spending power has grown stronger, and the pursuit of quality of life and quality of life has also increased significantly. According to a report from Bain, in the US, luxury goods sales in the US market increased by 12% in 2010, 6% in Europe, and 22% in Asia, while sales of luxury goods in mainland China increased by 30%. It is estimated that in 2015 China’s luxury sales will become the world’s largest luxury market, accounting for 20% of the total.