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体验式教学是广告学专业实践教学中一种有效的实战教学法,它广泛运用于各级、各类实践课程教学之中,本文通过阐述体验式教学的内涵和理论基础,对模拟仿真教学、创意表演教学、角色互换教学、实战教学等体验式教学进行了实例分析,探索其在广告学专业课程实践教学改革中的意义及作用。
Experiential teaching is an effective practical teaching method in the practice teaching of advertising major. It is widely used in teaching at all levels and in all kinds of practical courses. Through expatiating on the connotation and theoretical basis of experiential teaching, Creative performance teaching, role-exchange teaching, real-life teaching and other experiential teaching conducted an example analysis to explore its significance and role in the practice teaching reform of professional courses in advertising.