从几个重大的危机事例中可以发现,以网络为核心的现代信息传播为企业的发展带来了发展的机遇,但是使企业的危机公关面临着重大挑战。网络环境中的危机表现出和传统危机不同的显著变化,传统的危机应付的方法已不能完全有效,必须根据网络的特点采取新的应付措施。 From a few major crisis cases, it can be found that the modern information dissemination centering on the network brings opportunities for the development of the enterprise, but it poses major challenges to the enterprise crisis public relations. The crisis in the network environment shows a significant change from the traditional crisis. The traditional crisis response method can not be completely effective. Therefore, new measures must be taken according to the characteristics of the network.