了解客户需求,掌握客户信息对于企业来说是最重要的事。由于企业规模有大有小,因此在管理客户关系的时候所采取的方法也不尽相同。一个精明的小店老板可能只需要超群的记忆力就可以将客户关系处理的游刃有余;而对于年营业额在一两百万元的中小企业来说,他们更需要价廉物美,实际有效的CRM解决方法;与此相对照,年营业额两三千万甚至上亿元的大型企业,在考虑CRM时,可能更希望选择一套全面的解决方案。 Understanding customer needs and mastering customer information are the most important things for companies. Due to the size of the company, the methods used to manage customer relationships are not the same. A savvy shop owner may only need superb memory to handle customer relationships. For SMEs with an annual turnover of one to two million yuan, they need cheaper and more effective CRM solutions. In contrast, large companies with an annual turnover of 20 to 30 million yuan or even 100 million yuan may want to choose a comprehensive solution when considering CRM.