随着生活水平的提高和社会交际的需要，市民消费支出中穿着支出比重日益增加。广大消费者一方面希望上海的服装行业能以舒适大方、货真价实的新款服装作为回报，另一方面，大部分工薪阶层面对服装价格的“日长夜大”日益感到囊中羞涩。最近，上海市城市社会经济调查队调查了市 With the improvement of living standard and the need of social communication, the proportion of wearing expenditure in consumer spending is increasing day by day. On the one hand, consumers in the majority hope that the apparel industry in Shanghai will be able to offer comfortable, generous and genuine new clothes in return. On the other hand, most of the working-class people who face the price of apparel are increasingly cash-strapped. Recently, the Shanghai Urban Social Economic Investigation Team investigated the city