中国经济景气监测中心对北京600户居民进行的调查显示,城市居民消费呈现消费能力多极化、消费取向多元化、消费档次高级化、消费心理成熟化的特征。 一、消费能力多极化。 以消费能力作为分类标准,可以将城市居民家庭分为富裕型家庭、小康型家庭、温饱型家庭和贫困型家庭。调查表明,富裕型家庭已占到居民家庭数的11％。与此相对应,小康型家庭占53％,温饱型家庭占34％,贫困型家庭占2％。由于居 According to a survey of 600 households in Beijing by China Economic Prosperity Monitoring Center, urban residents’ consumption shows the characteristics of multi-polarization of consumption capacity, diversification of consumption orientation, high-end consumption grade, and consumer psychology maturity. First, the multi-polarization spending power. Based on spending power as a taxonomy, urban households can be divided into affluent families, well-to-do families, subsistence-type families and poor families. Survey shows that affluent families have accounted for 11% of the number of households. Correspondingly, 53% of well-to-do families, 34% of families with food and clothing, poor families accounted for 2%. Due to home