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微利时代,乐器零售业如何生存发展?面对市场,乐器经销商如何谋求更高的赢利点?对此问题,乐器商家可谓“八仙过海,各显神通”。当我们将目光锁定在北京王府井乐器城和星海琴行时,发现了一个有趣的对比。前者为创办近3年的民营琴行,后者为具备30年历史的老牌国营琴行。3年对30年,民营对国营,二者皆以乐器零售为经营主线、对比特色鲜明。黄金地段,琴行如何生存?且听经销商如是说。
In the era of meager profits, how can musical instrument retail survive and develop? In the face of the market, how can musical instrument dealers seek higher profits? For this problem, musical instrument merchants can be said to be “Eight Immortals Crossing the Sea, each showing a supernatural power”. When we locked our eyes on Beijing Wangfujing Musical Instrument City and Xinghai Qinxing, we found an interesting contrast. The former is a privately owned musical instrument that has been established for nearly 3 years. The latter is a 30-year-old state-owned music company. From 3 years to 30 years, privately-run to state-owned companies, both of them have musical instrument retail as their main line of business, and their contrasting features are distinctive. In prime locations, how does a music store survive? And listen to dealers.