学科交叉是现今新兴学科发展的重要特征之一,也是新兴学科发展的重要动力之一。广告学的实践性和应用性,使它和社会、市场紧密相连。在广告媒介环境巨变的年代,广告教育内容也在随之变化。广告与公关、广告与营销、广告与会展的关系,需要我们加以审视和评估,以便我们的广告教育能适应我国广告业迅速发展的客观需要 Disciplinary interdisciplinarity is one of the important features of the development of emerging sciences and is also one of the important motivations for the development of emerging sciences. The practicality and applicability of advertising studies make it closely connected with the society and the market. In the age of drastic changes in the advertising media environment, the content of advertising education is also changing. Advertising and public relations, advertising and marketing, advertising and exhibition relations, we need to be reviewed and assessed so that our advertising education can adapt to the rapid development of China’s advertising needs of the objective